What Is The Production Concept | Meaning, Definition and Explanation

The production concept: The production concept is defined as the idea that consumers will favor products that are available and highly affordable. Therefore, the organization should focus on improving production and distribution efficiency. In other words, the production concept can be defined according to the needs and want of consumers. In production concept companies focuses … Read more

Understanding The Marketplace and Customer needs

Understanding The Marketplace Definition: The first step of marketing process can be describe as to understanding the marketplace which includes customer needs and wants. Understanding the marketplace is a place where goods and services are offered. Marketplace based upon your target audience, your marketing strategies and your business line. These marketing strategies can be based … Read more

What Is Customer Relationship Management | Definition & Explanation

Customer Relationship Management Definition: Customer relationship management can be described as the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. This process also starts from thinking of a product idea to delivering the final product to the end user. Explanation: The management of the company or as … Read more

What Is Value And Customer Service | Definition And Explanation

Value And Customer Service: Value and customer service are the two keys to building lasting customer relationships. Here, a question rises in everyone minds why it is important to build a customer’s relationship. This is all because if you have a healthy relationship with customers. You have an option to retain your customers which will … Read more

Remarketing: Definition, And How It Works.

Have you ever experienced that you sign up on a website to purchase something? You select one thing and add it to your cart. You left your purchase without confirmation. But the next day, you accidentally see the same ad for that product on your browser. TaDa! You have been retargeted for remarketing. Almost 96% … Read more

Mass Marketing: Definition, Advantages, and Example

Mass marketing helps to yield high-volume sales. Sellers want to sell products to as many people as possible. That’s why it is also known as undifferentiated marketing. They appeal to them that way. The mass distribution of ads links to all products. Both old and new products. Products that are available for purchase. The strategy … Read more

What is Targeting Definition & Its Methods

“Targeting definition” in simple words is identifying and selecting a specific group or individuals with particular interests and focused preferences. Philip Kotler describes targeting as “consists of a set of buyers who have common needs and/or characteristics to those that the company or organization decides to serve”. What is the Targeting Definition? In general, “Targeting … Read more

What is Sports Marketing?

A sports marketing campaign can increase the number of fans and also attract sponsors and advertisers that will offer financial support for your team. We will explain sports marketing to get you to know how to market your sports team. We will discuss examples and also about entertainment marketing. Definition Of Sports Marketing: Sports marketing … Read more